In order to qualify as a Google Marketing Platform Partner, agencies must meet certain requirements like having qualified individuals with industry experience and excellent client references. Google also evaluates the company to determine its ability to provide consulting, implementation, and support. This partnership is more in-depth than Certified Companies and allows agencies to work with the Google product suite as well as provide value-added services such as consolidated billing for multiple clients.
Working with a Google Marketing Agency is beneficial because these agencies have proven proficiency in the platform and adhere to industry best practices. They can also access exclusive resources to maximize ROI for their clients. Additionally, they are up-to-date on the latest Google Ads trends and tools and can implement them effectively for your business.
Google Growth: Choosing the Right Google Marketing Agency
A top Google Ads agency will employ strategic planning, keyword research, compelling copywriting, and data-driven analysis to create winning ad campaigns that drive measurable results for your business. A quality digital marketing agency will take care of everything from initial account setup, through ongoing optimization and management. This frees up your time and resources so you can focus on other aspects of your business.
In addition to Google Ads, you can use other supplemental marketing services like News and Alerts to stay on top of current trends. By searching keywords and phrases that are important to your business, you can set up alerts for when relevant articles are published in online publications. This way, you can capitalize on trending topics and create content that your audience will be interested in.