When it comes to the best marketing for dentists, the most effective methods include a combination of traditional and digital strategies. The first step is understanding your practice’s target audience. Many offices create personas to help them focus their marketing efforts toward the types of patients they want to attract. Developing these personas allows you to plan a targeted strategy that will be successful in growing your dental business.

A great tool for attracting new patients is to utilize your website and social media pages to provide information on your services and how they benefit the health of your clients. This is a key way to show potential clients that your practice is professional and knowledgeable about the dental industry.

The Future of Dental Internet Marketing: Trends to Watch

Another option is to host events and meetups that are beneficial to your patients. Whether this is an educational presentation about the benefits of flossing or an informal group meeting to discuss a popular book on teeth whitening, these in-person gatherings can be a great way to attract local patients.

The COVID-19 pandemic has forced many practices to rely on online and digital marketing channels. This includes a robust email campaign that sends appointment follow-ups and reminders to current patients as well as welcoming emails for new ones. This is also a great time to consider integrating your dental practice with technology that will streamline your operations. For example, more and more dental offices are replacing paper forms with digital options that allow patients to submit insurance or payment information from the comfort of their homes.